Health and wellness copywriter

When you can't find the right words. I can help.

When you've got a clear message to spread, you can transform more lives

You want your business to transform your clients' lives. 

You help them achieve their life, health or business goals, feel confident or be able to enjoy their days. What you do matters.

But many small business owners aren't confident their message is clear. Their lack of clarity is holding them back from creating a great website or setting up emails that get read. 

Are you ready to find the right words, spread a clear message and take the effort out of growing your wellness business?

Currently booking projects for July 2021. Get on the list today!

Your wellness message deserves to be heard

Life coaches | Physios | Personal Trainers | Dietitians | Nutritionists | Therapists | Organic e-comm ...
Heart-centred small business owners who want the best for their clients.

Hi, I'm Katrina

As a health and wellness copywriter, I get that finding the right words to market your business and spread your wellness message can be challenging.

It’s frustrating when we can’t get the words right. Especially when we see others  nailing their messaging, and  their followers growing. It totally takes the enjoyment out of transforming lives when we struggle to get our message out there.

I believe the help you give should be heard clearly by the people who need your help.

With over 20 years in the health industry and as a copywriter and StoryBrand Certified Guide, I can help you create a clear message and weave it into website, email or lead magnet copy. Getting your wellness message out there, growing your business and changing lives. 

I just can’t express how amazing it is to read all your words and feel like they convey exactly what I want to say, without me having to use up valuable brain space to work it all out. You’re a magician! 

Julie Stuart, Clever Poppy


Get clear, connect more

I want a clear message

Make my website pop

Send emails that convert

Launch a new package

Grow my biz with blogs

DIY with online courses

Katrina took the time to listen to my passion and take my own words but revamped them in a way that gets my message out more clearly while still maintaining my own personality and authenticity behind them.

Kate Saynor, My Rehab Fitness


Why leave your marketing to chance?

Many small business owners want their business to grow. But they’re not confident their message is clear and connecting with their clients.

As a copywriter, I create a clear message for you and put it to work on your website, emails, lead magnet, blogs (all your marketing collateral).

Helping you talk clearly to your dream clients and customers, create a more stable income and spread your message to help more people.

Create a brand message that attracts more of the RIGHT clients

A clear brand message stands out to people searching for your help. It's time to attract more clients. Grab your FREE brand message toolkit today.

create a clear brand message opt in image

16 Free ways to promote your lead magnet

It’s frustrating when you have a way to help people make a real difference to their lives … and yet no one seems to be listening. For many of my clients it’s not about earning millions ofRead more

Choosing the perfect lead magnet to grow your email list

Selling your product or service takes a series of intentional actions to make it profitable to your biz, and transform the lives of your customers.  It doesn't take a lot to get people to listen.Read more

How to write a testimonial or product review

A great testimonial or product review can stand between you and a sale. It’s true. Having someone share their experience can be enough to persuade someone to part with their money! There’s a bigRead more

Email newsletter content ideas

You’ve started gathering email addresses. Now what?  Sending people your email newsletter is the next step in helping them get to know you better, add value to your relationship with them andRead more

How to write a sales email: without the hard sell

The reason why you have an email list is to keep a list of people who are super-engaged with your business.  You’re in control of your email list, rather than leaving contact up to the whim ofRead more

Avoid the spam folder and send emails that get to your clients!

One of the biggest complaints about sending regular emails is that they go straight to the spam folder. Your emails landing in the spam folder means your open rates are lower and your clientsRead more

How to write a call to action

A call to action is exactly that. Something written on your website that tells someone the action they need to take next. Typically, a call to action is the button you see with text written on it. Read more

5 Elements of a high-converting home page

Your home page is the big, shining front door to your online business. It’s the ‘official’ entrance that people come to. If your home page is lack-lustre, confusing or too crowded, yourRead more

How do I write a sales page that converts?

Sales pages are where the money is. They’re the pages on your website that persuade someone to take the action you’ve been priming them to take. All your social media posts, your Google ads,Read more

Who do you need on your team to build a successful website?

Building a new website or even just updating your old website is a team sport. In my experience, it takes at least 6 individual roles to be filled on your team. Here you are, you’re investing yourRead more

Networking. How to stand out from the crowd

Networking is a great way to spread the news about our business. We might be networking with fellow business owners or potential clients. We might be networking in person or online. Either way, theRead more

How a clear brand message can help you launch a new product or service

Have you ever wondered if there’s an easier way to launch a new product or service? So many of my clients tell me how hard it seems to get the message out about their new products or services.Read more