20+ years a dietitian and I can’t endorse your product, yet your unqualified influencer can. And other intricacies of the Therapeutic & Health Advertising code.
Well, the quest to find out a bit more detail on whether health & wellness businesses can use testimonials or not, what the difference between a testimonial and a review is, and can we use either continues.
Part 1 - Where to start (raises hands and looks confused)
Ok, first off – I’m not a lawyer. I’m going to talk you through legislation you need to be aware of, and delve into some of the gnarly details, but I’m not a lawyer. This is not legal advice. This is a PSA (public service announcement) for things you might have forgotten along the way.
And why knowing the difference could make or break your business.
Does your business have a blog page?
Should your business have a blog page?
I'm going to let you in on a few secrets about how amazing a blog can be to help your business grow, but only if you do these 3 really important things.