Whether you’re wanting to be an influencer or collaborate with one, here's how to make it work in the health & wellness space
Influencers can be a great way to spread the word about your business and grow your tribe. Here are a few things to think about to make sure you're being authentic and ethical in an industry on the cusp of change.
Why is the use of health & wellness influencers on the cusp of change? Well, it’s all about that word “authentic”. As we’re settling into the world of social media users are becoming more cynical. (I’m Scottish so naturally, have a high cynic-filter)
Think about the last thing you saw on social media. Did you accept it at face value or did you question it? As we’re becoming more used to being active on social media our filters are changing.
We’re teaching our kids in school not to believe everything they see, and those rules apply to all ages.
“Fake news” filters are also influencing what we see. Do you find yourself squinting at pictures on Instagram to see if you can tell if they’ve been altered?
Health & wellness influencers are having to reposition themselves as trusted brands on more than just looks alone.
How to work with an authentic health & wellness influencer
Having a few pretty pictures and a catchy message no longer is what counts on social media.
How to find health & wellness products to showcase to your tribe?
How to approach an influencer, or health & wellness business you want to collaborate with
And since we're talking social media, here's where you can find me (did you really think I'd miss this chance?!!!)