If you follow Words for Wellness on Facebook you’ll have seen that we’ve been talking authenticity all week.
Neil Patel (marketing genius) said “Authentic businesses inspire and prosper”.
Why is authenticity so important?
The wellness marketplace is getting more crowded
With living a more ‘virtual’ life, people are longing for and seeking more connection with others
People have a heightened ‘fake’ alert sensor.
Authenticity is one way to build trust. And we buy from people we trust.
Here are some more ways to be authentic in your business, inspire clients and watch your business prosper.
You’re not after world-domination. You just want to help people achieve their health and wellness goals. And earn a living.
You want to grow your business with a steady flow of clients without spending too much money or time doing it. But when you started your health and wellness business did you really think it would take ALL THIS?!!!
Maybe you’re thinking about setting up your own health and wellness business. Maybe you already did but need a bit of a helping hand.
Here are 8 things they never told you about starting up a health and wellness business.
Four ways to start 2019 with a plan to help your health & wellness business grow. And a content planner freebie too.
Sounds like a silly question doesn't it? But you might be falling into this trap without realising it.
Here's how missing the mark in giving people what they want can sneak up on you. Some #hacks on how you can get back on the same page as your clients. And watch your business thrive again. And a really useful freebie walking you through aligning your passions and your clients desires.
Having a testimonial on your health & wellness business website may mean you're breaking the law. But then again it may not.
Is a "testimonial" the same as a "review"? And does it matter in NZ law?
And why, oh why, is there never a clear answer?!
In this weeks blog we'll look at testimonials, reviews, what the law says (and doesn't) and what you can (and can't) put on your website.
If you run out of time, scroll down to the second to last paragraph and find the answer!
20+ years a dietitian and I can’t endorse your product, yet your unqualified influencer can. And other intricacies of the Therapeutic & Health Advertising code.
Well, the quest to find out a bit more detail on whether health & wellness businesses can use testimonials or not, what the difference between a testimonial and a review is, and can we use either continues.
Part 1 - Where to start (raises hands and looks confused)
Ok, first off – I’m not a lawyer. I’m going to talk you through legislation you need to be aware of, and delve into some of the gnarly details, but I’m not a lawyer. This is not legal advice. This is a PSA (public service announcement) for things you might have forgotten along the way.