We all love a good story. Billions of dollars spent on books and movies can’t be wrong. Did you know that stories can also help you build your business?
Something to think about if you've ever found yourself offering discounts to drum up more business.
Has the thought ever come to you about how on earth you’re going to stand out in such a crowded market place?
Using the actual words that your tribe use helps put the tribe at ease and identify you as one of them. Here's how to do it (and why).
Whether you’re wanting to be an influencer or collaborate with one, here's how to make it work in the health & wellness space
Three ways to connect with your tribe and boost sales in the right way.
Why is authenticity so important? Authenticity is one way to build trust. And we buy from people we trust.
You’re not after world-domination. You just want to help people achieve their health and wellness goals. And earn a living.
Four ways to start 2019 with a plan to help your health & wellness business grow. And a content planner freebie too.
Sounds like a silly question doesn't it? But you might be falling into this trap without realising it.
Having a testimonial on your health & wellness business website may mean you're breaking the law. But then again it may not.
20+ years a dietitian and I can’t endorse your product, yet your unqualified influencer can. And other intricacies of the Therapeutic & Health Advertising code.
Where to start (raises hands and looks confused)
Where do your clients come from? Sometimes you need to go through other people to get to them. GP's, personal trainers, gyms, specialist doctors, ACC or insurance providers.
Here's why not any-old copy or content writer is the best person for your health & wellness business.