Using the actual words that your tribe use helps put the tribe at ease and identify you as one of them. Here's how to do it (and why).
If you follow Words for Wellness on Facebook you’ll have seen that we’ve been talking authenticity all week.
Neil Patel (marketing genius) said “Authentic businesses inspire and prosper”.
Why is authenticity so important?
The wellness marketplace is getting more crowded
With living a more ‘virtual’ life, people are longing for and seeking more connection with others
People have a heightened ‘fake’ alert sensor.
Authenticity is one way to build trust. And we buy from people we trust.
Here are some more ways to be authentic in your business, inspire clients and watch your business prosper.
Four ways to start 2019 with a plan to help your health & wellness business grow. And a content planner freebie too.
Having a testimonial on your health & wellness business website may mean you're breaking the law. But then again it may not.
Is a "testimonial" the same as a "review"? And does it matter in NZ law?
And why, oh why, is there never a clear answer?!
In this weeks blog we'll look at testimonials, reviews, what the law says (and doesn't) and what you can (and can't) put on your website.
If you run out of time, scroll down to the second to last paragraph and find the answer!
20+ years a dietitian and I can’t endorse your product, yet your unqualified influencer can. And other intricacies of the Therapeutic & Health Advertising code.
Well, the quest to find out a bit more detail on whether health & wellness businesses can use testimonials or not, what the difference between a testimonial and a review is, and can we use either continues.
Part 1 - Where to start (raises hands and looks confused)
Ok, first off – I’m not a lawyer. I’m going to talk you through legislation you need to be aware of, and delve into some of the gnarly details, but I’m not a lawyer. This is not legal advice. This is a PSA (public service announcement) for things you might have forgotten along the way.
Have you heard the saying "can't see the wood for the trees"? Simply, it means you're too close to something to see ... well ... anything.
When I'm helping people edit their websites this is one of the things they often complain of.
Taking a step back and looking at your website from a different perspective can help double-check that you're really making this most of it.
Connecting with your clients is crucial to growing a thriving health & wellness business.
Here are my top 3 ways to quickly connect with your customer, client or patient and grow your business.