Using the actual words that your tribe use helps put the tribe at ease and identify you as one of them. Here's how to do it (and why).
Why is authenticity so important? Authenticity is one way to build trust. And we buy from people we trust.
Four ways to start 2019 with a plan to help your health & wellness business grow. And a content planner freebie too.
Having a testimonial on your health & wellness business website may mean you're breaking the law. But then again it may not.
20+ years a dietitian and I can’t endorse your product, yet your unqualified influencer can. And other intricacies of the Therapeutic & Health Advertising code.
Where to start (raises hands and looks confused)
Here's why not any-old copy or content writer is the best person for your health & wellness business.
Are you sure your website's really talking to your clients? In a way that they'll respond to?
When you set up your business did you thinking running it was all about the skills you need IN your business?
Have you heard the saying "can't see the wood for the trees"? Simply, it means you're too close to something to see ... well ... anything.
When I'm helping people edit their websites this is one of the things they often complain of.
Taking a step back and looking at your website from a different perspective can help double-check that you're really making this most of it.
Connecting with your clients is crucial to growing a thriving health & wellness business.
Here are my top 3 ways to quickly connect with your customer, client or patient and grow your business.