What is content? Content is all the information on your website. Your essential web pages (home, about, contact), your services or product pages and your blogs. Any videos on your website or videos on your YouTube channel.
Creating good content for your website needs you to keep SEO in mind if you want people to find your website by showing up (ideally on page 1) of search results.
But how do you create good SEO content?
One of the business blog questions I get asked most often is “How long should a blog be?” They’re curious whether the length of blog posts matters? Yes, the length of blog posts matters.
Take the fear out of S.E.O. and find out how simple it can be to grow your business with SEO.
SEO is just another tool we have in our marketing toolkit. The problem is it includes so many words that are unknown to us that it seems very complex and difficult.
Admittedly, some parts of SEO are quite complex and need you to know about coding. But, as you’ll soon see, that’s only a tiny amount of what SEO is.
There’s so much YOU can do to grow your business with SEO. Grab a cuppa and prepare to learn what you can do yourself. Or at least, know what to contract out!
As small business owners we are usually our own marketing team. And, regardless of what you might hear, email marketing is still an important tool in your marketing kit.
We are all looking for connection, so it’s hardly surprising that your website about page is often the second most visited page on your website. Here’s how to create the perfect about page, and help it convert more clients to your tribe.
Blog categories are a way of grouping together blogs of similar topics. Having blog categories makes it easier for your tribe to find information they want. Meaning they get more value, and your great blogs don’t get lost. Here's everything you need to know about using blog categories.
Okay, so I’m going off on a tangent with this blog. But I think it needs to be said.
As those working in the wellness-space we’re AMAZING at taking care of others. We’re helpers. Empaths. We live to help others achieve their goals.
BUT. We’re not all that good sometimes at taking care of ourselves.
You know those big brands that have those catchy messages? Like Nikes’ ‘Just do it’, Apples’ ‘Think differently’, or L’Oreal’s ‘Because you’re worth it’.
Have you noticed that everything they do or say, every image, video, social media post talks to that message?
As well as being their slogan, or tag line, they’re the main talking point of the business.
Blogging for your wellness business is a great way to show your authority and for your tribe to get to know you better.
But at the moment, with Covid-19 spreading around the world, there’s something you need to think about when you’re writing your blogs.
Having certain words or phrases on your website and blog helps the Google bots find your site when someone types those words or phrases into the search bar.
It makes sense doesn’t it?
But still there’s a heap of mystery, magic and out-right lies that are spread about having these keywords on your website.
As I talked about in my blog ‘A quick guide to SEO in 2020’, being found by your tribe using Google searches takes more than just using a few scattered words throughout your site.
Can’t I just build a business on Instagram or Facebook?
This came from a question I read on a Facebook group I hang out in. The person had just been advised by her business coach that "oh no, you don't need a website". She wanted to check out what the hive mind had to say about this matter.
After I finished choking on my coffee, here's what I answered ...
Can Google find my website? Well, that’s what SEO is all about. Can Google find your website, and where does it come in the incredible list that Google provides as search results.
Obviously number 1 spot on page 1 is the most coveted space. In this quick guide to SEO in 2020 we’ll look at how you get closer!
‘Anything to make my life easier’ is one of my go-to business mottos. As I’m also a sucker for shiny new things I LOVE having tools that help me blog.
I’m also Scottish, so if I can get anything for free. BONUS!
So here are my top 5 tools that I use to help me blog.
A great source of referrals to your wellness business is … other wellness practitioners! Doctors, physiotherapists, dietitians, coaches, therapists.
Each of us covers a different piece of our clients’ health jigsaw puzzle, so knowing who to refer to can really add value to our clients’ experience with us.
Gone are the days where a quick email or flier stuck through the door would be enough to see referrals flowing in. This isn’t going to cut it, but many people still go ahead down this winding road of marketing despair.
But how do we successfully engage Doctors or other wellness professionals so they refer to us?
Just in case you’d missed it … Email lists are still a big thing in 2020 for marketing your business.
You know you need to be in control of your tribe, not at the whim of social media algorithms. Growing your email list is how you can be in control of communications with your tribe.
One question that comes up time and time again is “Should I have prices on my website?”
And for me, the answer is 99.99% of the time … YES. Indeed, you should have your prices listed on your website.
Now, you can leave it at that and go put your prices on your website, but you could read on and find out WHY and more importantly HOW you should put your prices on your website.
The phrase ‘sales funnel’ is enough to send most of us off into a quiet corner with a meditation app. But I’m going to stop you right there and make you sit still on your yoga mat.
How can we take a seasonal break without losing SEO and business traction?
And why knowing the difference could make or break your business.
Most businesses these days have a website. It’s the place people go to learn more about you. To make sure you’re (to put it as my teenager would say) “legit”.
Starting from scratch with branding your website, or deciding it's time for an overhaul?
How often should I blog is one of the most common questions I get asked. Here's my answer.
If you’ve read the book or even just listened to the StoryBrand, Building Your StoryBrand podcast you might have created your own brandscript.
Being crystal clear on who our customers and clients are is crucial to building an engaged tribe and growing our businesses. Here's what you can do about it.
It's what your tribe wants to hear, not what you want to say.
Hi, I'm Katrina
I'm the brains and creativity behind Words for Wellness, copy writing and marketing services for health and wellness businesses.