Have you heard the saying "can't see the wood for the trees"? Simply, it means you're too close to something to see ... well ... anything.
When I'm helping people edit their websites this is one of the things they often complain of.
Taking a step back and looking at your website from a different perspective can help double-check that you're really making this most of it.
30 seconds to grab their attention
So you've done it. You've got your website. Or maybe you're in the process of writing it. You know just what your products are, what your services are. Maybe others have told you that it looks good too.
But are you really sure it talks the words your clients want to read?
After all, we're told that we've got up to 30 seconds (although I'd say nearer 10 seconds with my attention span) to tell someone exactly what we do and why they need it before they head off and find someone else who will meet their needs.
Think about the last thing you searched for on the internet.
What made you stay on a website or leave it?
I bet this is why you stayed
And here's why you left
Now, what does your website do?
Put yourself in your customers shoes and go read your website.
Who does it talk to? You. Or them? Does it make assumptions about what they know? Does it talk to your qualifications or their problems?
10 minute website word checklist
I've created a free 10 minute website words checklist for you. A really useful, quick check that you're doing everything you can to keep your potential client on your website. So you've a chance to show them how amazing you are at solving their problems.
Grab a cuppa and download the free website words checklist. Within 10 minutes you'll know whether you're connecting, or which areas need a bit more work. If you want to know how to simply solve any bloopers, if you download the checklist I'll send you up to three really useful emails to start guiding you through how to best fix those bloopers.
I'd love to hear how you managed with your checklist - what did you find that surprised you from the checklist?
What do you need more help with? Drop me a comment below!
Or hang out with me @wordsforwellness on FB
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