When you set up your business did you thinking running it was all about the skills you need IN your business?
Did you quickly find out that you need to be just as good at those things to help you work ON your business: book keeping, marketing, scheduling, IT support and cleaning?
Here're 5 reasons why you also need to channel your inner writer.
1. Most of your marketing is done by ... writing
Think about it. Most of your marketing is done through things like blogs, posters, Face Book posts, Tweets, newsletters. Whether it's electronic or printed, it's all writing. Video is more and more popular but often you'll still have a vague script (writing!).
To make the most of all that writing effort, doesn't it make sense to spend some time and effort paying attention to how you're writing? Making sure that the words you're using to market your business are working?
2. Just because you like it, doesn't mean your customer will
Sometimes you can get too close to your business to write well! So put yourselves in your customers shoes by getting to know them really, really well. It may be your business, but it's your clients who you're trying to get on board. So just because it reads well to you, put on your client-hat and read it with their eyes.
3. Getting used to writing with a purpose
Writing without purpose is a waste of your time. For everything you write think
4. There are different types of writing
Persuasive writing is the main type of writing we write for businesses. And along with this comes a decent amount of psychology. Reading behaviours, readers' motivation, desired outcomes. All these things come into play when you write for business.
Storytelling is a huge part of marketing today. Bringing your reader through a story to connect with them, with all the ups and downs, twists and turns. To your desired outcome ... to pass on information, have them connect with you, sign up for a newsletter ...
So engaging your inner writer helps you to know what type of writing to use to engage your customer.
Writing without a purpose is a waste of your time.
5. Writing as a writer rather than a business owner saves you 0:00 and $$
Imaging nailing points 2, 3 and 4 every time?
Writing with your customer in mind, writing with purpose and writing with the right style and psychology. If you think of the amount of time that'd save, and what you charge per hour (or product) in your business. Well you just saved all that money too. And stress? Don't let me get started on how your stress levels go down!
Out-sourcing the stress, or learning how to write
So your 2 options are really engage your inner writer and learn how to do it well, or get someone else to do it for you!
And I've got those two options available to you right now.
You can learn how to do it yourself with my online writing courses or you can chat with me about what you need written.
Oh, and there's also the option to sign up for my newsletter and have all these nuggets of wisdom delivered direct to your email!
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