And why knowing the difference could make or break your business.
Does your business have a blog page?
Should your business have a blog page?
I'm going to let you in on a few secrets about how amazing a blog can be to help your business grow, but only if you do these 3 really important things.
Blog vs Business Blog
A personal blog is all about you. You start blogging about what interests you. You attract people because of the stories you share. People follow you because they identify with you, like you and are interested in you.
So you might be forgiven for thinking that your business blog is all about your business. But it's not.
Your business blog is actually all about your customers and clients. It's about what they need to learn and want to read about to help them achieve their goals.
Reasons to have a business blog
There're 2 main reasons to have a blog on your business website.
1. Frequent, relevant content uploaded to your sites sits favourably with the SEO gods. Blogs are an easy way of maximising this feature.
2. It’s a great way to build a great relationship with your clients.
The aim of a business blog is to drive clients to an action within your business. It’s a way to connect with clients and pass on information to take an action. A blog can give value so that your client can take an action or know where to go when they’re ready to take action.
3 crucial things every business blog should do
1. Solve a problem
In business blogs you attract readers because you’re blogging about what interests them – NOT YOU. Posting blogs on topics that helps solve a problem for your clients are one way to help build your relationship with them, and show your expertise.
Through blogs your clients get to know you, and accept you as a trusted and credible source. And you can explain to your client why they may benefit from your product or service that solves their problem.
2. Have a headline that shouts to the right reader
Getting the headline right will encourage your reader to pay attention and learn more. You may have a really clever title, but unless it's really clear to the reader what they're going to be reading about then the likelihood is that they won't read on.
Make sure the title relates to their problem that you're writing about in the blog.
The purpose is to have them click on to read more, or read further down the page.
3. Encourage an action
The purpose of your business blog is to drive your client to an action that will benefit them and your business.
It may be encouraging them to sign up for a newsletter, or it may be telling them to check out a product or service that leads on from the blog you've just written them.
Having a 'call to action' should be part of every blog you write.
Blog your heart out
Remember these 3 crucial things whenever you write your business blog and go blog your heart out!
Want to know more about how to write great business blogs?
Join me for my live blog planning and blog writing workshops, or learn in your own time from anywhere in the world with the Confident Business Blogger Course.
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