Blogging for your wellness business is a great way to show your authority and for your tribe to get to know you better.
But at the moment, with Covid-19 spreading around the world, there’s something you need to think about when you’re writing your blogs.
Having certain words or phrases on your website and blog helps the Google bots find your site when someone types those words or phrases into the search bar.
It makes sense doesn’t it?
But still there’s a heap of mystery, magic and out-right lies that are spread about having these keywords on your website.
As I talked about in my blog ‘A quick guide to SEO in 2020’, being found by your tribe using Google searches takes more than just using a few scattered words throughout your site.
Can’t I just build a business on Instagram or Facebook?
This came from a question I read on a Facebook group I hang out in. The person had just been advised by her business coach that "oh no, you don't need a website". She wanted to check out what the hive mind had to say about this matter.
After I finished choking on my coffee, here's what I answered ...
Can Google find my website? Well, that’s what SEO is all about. Can Google find your website, and where does it come in the incredible list that Google provides as search results.
Obviously number 1 spot on page 1 is the most coveted space. In this quick guide to SEO in 2020 we’ll look at how you get closer!
‘Anything to make my life easier’ is one of my go-to business mottos. As I’m also a sucker for shiny new things I LOVE having tools that help me blog.
I’m also Scottish, so if I can get anything for free. BONUS!
So here are my top 5 tools that I use to help me blog.
A great source of referrals to your wellness business is … other wellness practitioners! Doctors, physiotherapists, dietitians, coaches, therapists.
Each of us covers a different piece of our clients’ health jigsaw puzzle, so knowing who to refer to can really add value to our clients’ experience with us.
Gone are the days where a quick email or flier stuck through the door would be enough to see referrals flowing in. This isn’t going to cut it, but many people still go ahead down this winding road of marketing despair.
But how do we successfully engage Doctors or other wellness professionals so they refer to us?
Just in case you’d missed it … Email lists are still a big thing in 2020 for marketing your business.
You know you need to be in control of your tribe, not at the whim of social media algorithms. Growing your email list is how you can be in control of communications with your tribe.
One question that comes up time and time again is “Should I have prices on my website?”
And for me, the answer is 99.99% of the time … YES. Indeed, you should have your prices listed on your website.
Now, you can leave it at that and go put your prices on your website, but you could read on and find out WHY and more importantly HOW you should put your prices on your website.
The phrase ‘sales funnel’ is enough to send most of us off into a quiet corner with a meditation app. But I’m going to stop you right there and make you sit still on your yoga mat.
How can we take a seasonal break without losing SEO and business traction?
And why knowing the difference could make or break your business.
And a free resource to help you fix it up today.
Starting from scratch with branding your website, or deciding it's time for an overhaul?
How often should I blog is one of the most common questions I get asked. Here's my answer.
If you’ve read the book or even just listened to the StoryBrand, Building Your StoryBrand podcast you might have created your own brandscript.
Being crystal clear on who our customers and clients are is crucial to building an engaged tribe and growing our businesses. Here's what you can do about it.
It's what your tribe wants to hear, not what you want to say.
If a mere podcast could change your business life, the StoryBrand podcast is it.
We all love a good story. Billions of dollars spent on books and movies can’t be wrong. Did you know that stories can also help you build your business?
How building a series of blogs with a goal in mind can help you write consistent blogs for your business.
Something to think about if you've ever found yourself offering discounts to drum up more business.
Has the thought ever come to you about how on earth you’re going to stand out in such a crowded market place?
Using the actual words that your tribe use helps put the tribe at ease and identify you as one of them. Here's how to do it (and why).
Whether you’re wanting to be an influencer or collaborate with one, here's how to make it work in the health & wellness space
Three ways to connect with your tribe and boost sales in the right way.