Being crystal clear on who our customers and clients are is crucial to building an engaged tribe and growing our businesses. Here's what you can do about it.
What's a "tribe", why you need to know, and how to get one started. Simple As.
Why is authenticity so important? Authenticity is one way to build trust. And we buy from people we trust.
Sounds like a silly question doesn't it? But you might be falling into this trap without realising it.
Where do your clients come from? Sometimes you need to go through other people to get to them. GP's, personal trainers, gyms, specialist doctors, ACC or insurance providers.
Are you sure your website's really talking to your clients? In a way that they'll respond to?
Talking to multiple ideal clients can be tricky but I'll share with you a few tricks that'll help you connect with each of these group.
And how to find those that are
"Everyone is not your customer" is one of those gems of obvious wisdom that Seth Godin spoke.
(Seth Godin for those that haven't come across him is one of those entrepreneur types who's done very well for himself, and is great at marketing. He's done a few TED talks that are worth looking at.
And as he rightly pointed out. EVERYONE is not your client.
Why trust is the biggest issue you have with your clients. And what you can do not to blow it.
Did you know that trust is the main thing standing between you and your client?
Think about it. Would you buy something from someone you didn't trust?
Words are one way that you can help build trust between you and your clients. Here. I'll show you how.
Connecting with your clients is crucial to growing a thriving health & wellness business.
Here are my top 3 ways to quickly connect with your customer, client or patient and grow your business.
Dive in and learn how to attract more clients.
Grow a successful wellness business. Learn how in easy to action twice-weekly super-quick emails.
Ready to join us?
Woo hoo. You've joined our tribe. Now go grab a cuppa and await wellness-focused marketing goodness to arrive in your inbox on Tuesdays & Fridays (or Monday and Thursday depending on your time zone).