Can’t I just build a business on Instagram or Facebook?
This came from a question I read on a Facebook group I hang out in. The person had just been advised by her business coach that "oh no, you don't need a website". She wanted to check out what the hive mind had to say about this matter.
After I finished choking on my coffee, here's what I answered ...
A great source of referrals to your wellness business is … other wellness practitioners! Doctors, physiotherapists, dietitians, coaches, therapists.
Each of us covers a different piece of our clients’ health jigsaw puzzle, so knowing who to refer to can really add value to our clients’ experience with us.
Gone are the days where a quick email or flier stuck through the door would be enough to see referrals flowing in. This isn’t going to cut it, but many people still go ahead down this winding road of marketing despair.
But how do we successfully engage Doctors or other wellness professionals so they refer to us?
Just in case you’d missed it … Email lists are still a big thing in 2020 for marketing your business.
You know you need to be in control of your tribe, not at the whim of social media algorithms. Growing your email list is how you can be in control of communications with your tribe.
One question that comes up time and time again is “Should I have prices on my website?”
And for me, the answer is 99.99% of the time … YES. Indeed, you should have your prices listed on your website.
Now, you can leave it at that and go put your prices on your website, but you could read on and find out WHY and more importantly HOW you should put your prices on your website.
The phrase ‘sales funnel’ is enough to send most of us off into a quiet corner with a meditation app. But I’m going to stop you right there and make you sit still on your yoga mat.
And a free resource to help you fix it up today.
Starting from scratch with branding your website, or deciding it's time for an overhaul?
If you’ve read the book or even just listened to the StoryBrand, Building Your StoryBrand podcast you might have created your own brandscript.
It's what your tribe wants to hear, not what you want to say.
We all love a good story. Billions of dollars spent on books and movies can’t be wrong. Did you know that stories can also help you build your business?
Something to think about if you've ever found yourself offering discounts to drum up more business.
Has the thought ever come to you about how on earth you’re going to stand out in such a crowded market place?
Using the actual words that your tribe use helps put the tribe at ease and identify you as one of them. Here's how to do it (and why).
Whether you’re wanting to be an influencer or collaborate with one, here's how to make it work in the health & wellness space
Three ways to connect with your tribe and boost sales in the right way.
Why is authenticity so important? Authenticity is one way to build trust. And we buy from people we trust.
You’re not after world-domination. You just want to help people achieve their health and wellness goals. And earn a living.
Four ways to start 2019 with a plan to help your health & wellness business grow. And a content planner freebie too.
Sounds like a silly question doesn't it? But you might be falling into this trap without realising it.
Having a testimonial on your health & wellness business website may mean you're breaking the law. But then again it may not.
20+ years a dietitian and I can’t endorse your product, yet your unqualified influencer can. And other intricacies of the Therapeutic & Health Advertising code.
Where to start (raises hands and looks confused)
Where do your clients come from? Sometimes you need to go through other people to get to them. GP's, personal trainers, gyms, specialist doctors, ACC or insurance providers.
Here's why not any-old copy or content writer is the best person for your health & wellness business.