Having certain words or phrases on your website and blog helps the Google bots find your site when someone types those words or phrases into the search bar.
It makes sense doesn’t it?
But still there’s a heap of mystery, magic and out-right lies that are spread about having these keywords on your website.
As I talked about in my blog ‘A quick guide to SEO in 2020’, being found by your tribe using Google searches takes more than just using a few scattered words throughout your site.
Can’t I just build a business on Instagram or Facebook?
This came from a question I read on a Facebook group I hang out in. The person had just been advised by her business coach that "oh no, you don't need a website". She wanted to check out what the hive mind had to say about this matter.
After I finished choking on my coffee, here's what I answered ...