Can’t I just build a business on Instagram or Facebook?
This came from a question I read on a Facebook group I hang out in. The person had just been advised by her business coach that "oh no, you don't need a website". She wanted to check out what the hive mind had to say about this matter.
After I finished choking on my coffee, here's what I answered ...
And it turns out more and more coaches are giving this slightly ‘interesting’ advice. This isn’t the first time I’ve heard this. I've heard about some coaches saying you can build a business without a website. All you need is Instagram or Facebook.
Obviously I can't comment on the context of these conversations however this could be digitally-dubious advice.
Ok, full disclosure time. I write website copy. I'm very good at what I do. SEO, UX, conversion, write for humans, latest trends etc. So I know what I'm doing.
Here’s why building a successful wellness business needs you to have some form of web presence.
A website or at least a one page landing site to collect emails and have a 'get to know how I can help you' section is a minimum that you need in 2020. It doesn't need to be fancy-schmanzy, blinged or supersonic. But you need a website or very well worded landing page.
Why do you need a website as a minimum?
Even if you get your clients from a social media site (about 75% of my clients come through four Facebook groups) your website gives you authority.
People are looking for digital proof you're trustworthy. So they may find you on Instagram, but then they digitally stalk you to find out more. If they don't find a website or landing page you raise red flags.
If they find someone similar and they do have a site. They will be the automatic choice after you. Don't make them fall over a barrier and run away from you.
Remember, you're an expert. You're an authority. The guide to your tribe. How are you going to stand out as this when your digital footprint is minimal.
Here's an example. A while ago I was approached online by someone wanting a copywriter to write some blogs for a new baby food company. I din't know the person who contacted me so I cyber-stalked him. And came up with nothing apart from an out-of-date LinkedIn profile, a mention he got a big graphic design award a few years back and a one page landing page with a website. Even if he was who he said he was, this total lack of digital presence raised some serious questions in my mind about his ability to pay his bills. So I let it slide.
A website helps you get seen through SEO, show authority through your blogs and engage with your clients all in one space. If you do it right.
And Google SEO tracks you across websites and social media. Consistent conversations across many different digital platforms will help your business grow.
As someone commented on my Facebook post on this matter, websites also give you one place to put all your business information, service details, blogs and offers in logical order. Unlike Facebook or Instagram where it can be scattered across many posts and you risk key information getting lost.
You are in control of your website and can strike up more engagement with your clients. You can design it how you like, and put on it what you like. What if IG or FB go down? Or penalize you in algorithms? What are you left with then? Nada! Zip. Zilch.
Does my wellness business need a website?
So, does my wellness business need a website in 2020? Can’t you just hang out on Instagram and Facebook and grow your business from there?
Well, IMHO it’s too big a risk putting all your digital eggs in one basket.
A website should form part of your digital marketing strategy. Advising you against this is potentially showing lack of experience and knowledge of digital marketing.
Websites needn't cost the earth. But getting up and running with one as soon as possible is essential to growing your business.
They don’t need to be fancy. They just need to say the right things (and be easy to read visually).
People are out there looking for help to achieve their wellness goals. And they’ll head straight to your website to see if you’re the right fit for them. But if your home page is making any of these 5 common mistakes they won't see that you ARE the right fit. They'll just close the tab and go on to find someone else.
Stop second-guessing yourself. Don’t make your clients book with your competition. Fix these 5 common mistakes and make it easier for your clients to stick with you.
Hi, I'm Katrina
I'm the brains and creativity behind Words for Wellness, copy writing and marketing services for health and wellness businesses.