One of the business blog questions I get asked most often is “How long should a blog be?” They’re curious whether the length of blog posts matters? Yes, the length of blog posts matters.
It matters for two reasons.
Firstly, you want to make sure the length of a blog post is right for the person who’s reading it.
Secondly, you want to make sure you’re getting maximum SEO benefit from the blog post, so the search engines pick it up and present it to people who want to read it.
What is the ideal blog post length for your tribe?
The best length of blog for someone who’s reading your blog is however long it takes to
If you’ve written your blog clearly, it offers value and is on a topic your reader is interested in, then any length of blog is the right length.
What is the ideal length for SEO?
Data from people and businesses who've spent hours looking at this stuff seems to indicate that for the best SEO a blog post should be around 2,100 – 2,400 words.
Shorter blogs can also do well with SEO, but in both cases it’s also important to make sure you’re going after the right keywords, you’ve compressed images and used alt text (the words behind your picture) and included links to other blogs/pages in your site.
What is the shortest length for blog posts?
As I’ve mentioned already, as long as your blog clearly helps your tribe get a win, answers a problem and provides a solution then there is no blog that’s too short.
However, the SEO bots that come to look at your site like pages that contain at least 300 words. SEO tends to work better on longer pages because there’s more opportunity for the right words, phrases and synonyms to be used. Helping the SEO bots to understand and index your page.
How long should my blog be for social sharing?
Sharing your blog on ALL your social platforms is an essential thing we should be doing to get our blog in front of as many of our tribe as possible.
Generally, shorter blogs get read more when they’re linked to from social media. It takes longer to scroll through and read on a smaller screen.
How long should a blog post be?
How to work out how long YOUR blog posts should be
You write for your tribe. You know them. So all this talk about how long a blog post ‘should’ be is just to give you an idea.
Think about how much time does your reader have to appreciate the blog? If your audience is new mums then time may be precious. Showing them regular really long blogs may be difficult for them to find the time to read. Where are they reading your blog? If it’s for work, during work hours, will this affect how long they have to read your blog?
Mix up the length of your blog posts. When you check the analytics of your blogs on Google Analytics, make note of the length of the blog post. Which blog length does best for you?
Hi, I'm Katrina
I'm the brains and creativity behind Words for Wellness, copy writing and marketing services for health and wellness businesses.