How often should I be blogging?

How often should I blog is one of the most common questions I get asked. Here's my answer.

​How often should I blog is one of the most common questions I get asked.
 
And my most common answer? Depends on what you’re trying to achieve with your blog!
 
Woah, hold up a moment. Did I just say your blog might want to be achieving something? Yes. I did. 

What might you want your blog to achieve?

The kind of blog we’re talking about here is your business-blog. Not your personal one (the blog-blog). The difference?
 
A blog-blog is all about you, and you bring people in who identify and want to come along for your ride.
 
A business-blog is difference. It’s designed to achieve different things in your business.
 
Here are a few things you might want your blog to achieve:
 

• Provide information to your tribe
• Drive an action in your business (engage, purchase)
• Improve SEO
• Engage your tribe
• Increase your KTL (Know, Trust, Like)
• Establish you as an authority
• Keep your email list engaged

What you want your blog to achieve determines (vaguely) how often to post blogs

Here’s a general rule of thumb:
 
Improve SEO                                    Weekly, twice weekly
Maintain SEO                                   Weekly, monthly
Drive an action                                When you’ve got a product you want to highlight
Engage                                              Weekly, fortnightly
Keep your email list engaged      Depends on how often your people want to hear from you
Increase KTL                                    Weekly, fortnightly
Establish you as an authority       Depends on how often your people want to hear from you
Provide information to your tribe      Depends on where they are in their journey

What might influence the frequency of your blogs?

​How often you blog may also be influenced by other things. For example how often people want to hear from you.
 
Fear of the too-often
Now, a word from the wise. What you think of as “too often” and your reader thinks of as “too often” may well be two completely different timelines. Think of this. Our biggest fear is to overwhelm and be annoying to our tribe. Meaning they unsubscribe or don’t engage with us. Their biggest fear is that they miss out on something that may help them on their wellness journey. Too often only becomes a problem if you’re not providing value.
 
Not enough hours in the week
Is another factor that may influence how often you blog. If you can’t make a commitment to blog every x days/weeks/months, then it’s better to find another way to achieve your goals.
 
For some, with big teams of writers behind them, daily or several times a week blogging can be done.
 
For others, monthly is really all you can manage.
 
The trick here is to a) commit b) be consistent c) show up.
 
So if you plan weekly. DO IT. And make sure that 90% of the time you keep it up too. 

So how often should you be blogging?

• Enough to help you meet your goals
• Enough that you can keep consistently to that schedule and NOT feel totally overwhelmed and frantic with trying to keep up. 

​This blog is brought to you by The Confident Business Blogger course.

​Lean how to schedule, write, SEO and promote your business blog.

• Download templates to help you plan your blog calendar
• Use my template to help you write your blogs quickly and effectively
• Find out how to satisfy those pesky SEO gods using your blog

And I’ve even included a copy of my e-book for marketing writing for wellness professionals.
 
Here’s what Lauren and Rachael said about the course  

"Katrina's Confident business blogger course was perfect- helped us get over ourselves, clear up confusion and reduce that feeling of overwhelm! The tools really simplify the process of writing pieces that draw your audience in and connect with them. We also find the content planner so helpful for staying organised."

​So if you want to make the most of your business blog, and get it working 100% for your business growth.
 
See for yourself how the Confident Business Blogger course can help you.

Learn more