And a free resource to help you fix it up today.
Most businesses these days have a website.
It’s the place people go to learn more about you. To make sure you’re (to put it as my teenager would say) “legit”.
A couple of years ago I was approached by someone to write a series of blogs for a company he was doing a graphic design package for. When I went to learn more about him I could find nothing. Nada. Crickets. An out of date LinkedIn profile and a one-page website that had nothing more than a phone number on it.
I didn’t take him up on his offer of work. And the reason was that his website didn’t show him to be an authority, a legitimate business owner or interested in engaging with his tribe.
That’s an extreme example, but I think you get my point.
Your website is where people come to get to know you and how you can help them after they’ve found you on Google searches, social media posts or referrals from other people.
Many people I speak to are just plain confused when I ask them how their website is serving the needs of their clients.
Here are three easy fixes to make sure your website is engaging your clients as they need it to.
If you’ve not grabbed a copy already here’s a list of the 5 top mistakes I come across when writing people’s websites, and how to fix them to make sure your site is really connecting with your clients.
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