What's a "tribe", why you need to know, and how to get one started. Simple As.
Why is authenticity so important? Authenticity is one way to build trust. And we buy from people we trust.
You’re not after world-domination. You just want to help people achieve their health and wellness goals. And earn a living.
Four ways to start 2019 with a plan to help your health & wellness business grow. And a content planner freebie too.
SEO - Search Engine Optimisation. The holy grail of where Google shows you when someone types in a search.
Sounds like a silly question doesn't it? But you might be falling into this trap without realising it.
Having a testimonial on your health & wellness business website may mean you're breaking the law. But then again it may not.
20+ years a dietitian and I can’t endorse your product, yet your unqualified influencer can. And other intricacies of the Therapeutic & Health Advertising code.
Where to start (raises hands and looks confused)
Where do your clients come from? Sometimes you need to go through other people to get to them. GP's, personal trainers, gyms, specialist doctors, ACC or insurance providers.
Here's why not any-old copy or content writer is the best person for your health & wellness business.
Are you sure your website's really talking to your clients? In a way that they'll respond to?
Talking to multiple ideal clients can be tricky but I'll share with you a few tricks that'll help you connect with each of these group.
Are you an authority, a thought leader, a nurturer, a celebrity or a creative?
Here are the hacks I use to help come up with great blog topics that really connect with my clients (hi!).
When you set up your business did you thinking running it was all about the skills you need IN your business?
And how to find those that are
"Everyone is not your customer" is one of those gems of obvious wisdom that Seth Godin spoke.
(Seth Godin for those that haven't come across him is one of those entrepreneur types who's done very well for himself, and is great at marketing. He's done a few TED talks that are worth looking at.
And as he rightly pointed out. EVERYONE is not your client.
Have you heard the saying "can't see the wood for the trees"? Simply, it means you're too close to something to see ... well ... anything.
When I'm helping people edit their websites this is one of the things they often complain of.
Taking a step back and looking at your website from a different perspective can help double-check that you're really making this most of it.
Why trust is the biggest issue you have with your clients. And what you can do not to blow it.
Did you know that trust is the main thing standing between you and your client?
Think about it. Would you buy something from someone you didn't trust?
Words are one way that you can help build trust between you and your clients. Here. I'll show you how.
Connecting with your clients is crucial to growing a thriving health & wellness business.
Here are my top 3 ways to quickly connect with your customer, client or patient and grow your business.