Blogging for your wellness business is a great way to show your authority and for your tribe to get to know you better.
But at the moment, with Covid-19 spreading around the world, there’s something you need to think about when you’re writing your blogs.
Responsible health blogging
As a wellness professional you may be legally limited by what claims you can make. These legislations vary depending on your state or country. Information can usually be found on your professional registration websites.
Other legislation that may impact what you can and can’t claim in blogs are national Consumer Acts.
Resources for responsible health blogging
Michelle at Health Writer Hub updated her blog about health communication best practice in light of the Coronavirus.
And the Scientific American has some good advice on how to report on the Covid-19 outbreak.
And similar from First Draft
Other things to think about for responsible health blogging
Blogging is a great way of building your reputation as an expert. Trustworthy and reliable. Here are some responsible ways to position yourself as this. Especially during times of global health crisis.
Recently two blogs I wrote have been published. One on Manuka Honey and viruses and one on gut health and immunity. With both I made sure that they were fully referenced, showing the research behind what I was talking about. And both used the words ‘may’ and ‘could’ liberally!
Stay well and safe everyone.