Here's why not any-old copy or content writer is the best person for your health & wellness business.
First, let's get a couple of things straight.
A copy writer is the person who writes the words that sell your product, service or business.
Marketing, strategy and psychology is all packed in there in huge measures.
I know your business
When I started out as a dietitian (ooooh, nearly 25 years ago now) I had no intention of becoming a writer. I did all the right things to be, well, a dietitian. Motivational interviewing, reflective practice, cognitive behaviour therapy, supervision training. All the right headology things to help people do what they knew they should be doing but just couldn't.
But over the years and through some incredible twists of fate, I ended up writing for wonderful people like you. Health & wellness business owners who're passionate about getting their products and services out there to people who're desperate for help.
I know these people that you want to help. I know how they think. I know what their problems are. I know what solutions they want and how they want them presented.
Over the years I've build up an incredible picture of health & wellness clients.
Which means ...
The time I need to spend on working out who your ideal client is, and what makes them tick, is minimal.
Meaning less cost to you!
And when I take your words I know how to make them really connect with your clients.
Getting the psychology right - for you and them
In health & wellness not only do our clients respond to messages differently, but as health & wellness professionals, we respond to selling differently too.
When selling our health & wellness products and services we have minimal tolerance of being "salesy" and negative. Balancing the "salesy" and putting an emphasis on positive health outcomes is one of the skills great health copy writers (oh, me!) have.
We know how people respond badly to negative health messages. Very much like emus', putting their heads in the sand rather than managing the issue. That's where being able to turn messages around into a positive pain point really help health & wellness businesses succeed.
Health literacy is where it's at
Another reason to choose a copy writer who's experienced in writing for the health & wellness field is that they (hopefully) will have a firm hold of health literacy. That's helping people find, understand and put into action health & wellness information.
Being able to translate medical or health information into plain English is one of the talents health copy writers have, and can do quickly, easily and effectively.
So basically ...
Health copy writers
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