Doesn't it feel great to make some really positive, useful steps to getting your business life under control and into perspective?
As health and wellness professionals we spend a lot of time counselling our clients, especially around goal setting. But when it came to my business I found out I was really bad at taking my own goal setting advice.
That's why I put together this workbook. So you can sit down with a nice cuppa and be guided through setting some meaningful, realistic goals for your business.
Marketing is all about making connections.
Successful businesses gather a tribe around them. Here's how to gather your tribe.
In this free download you'll be introduced to the basics of why it's so important to know who your tribe is. You'll find out:
And get some links to fantastic resources.
Can you imagine offering a range of products and services that you know your clients will just leap to take advantage of?
And more than that, imagine offering products and services that you love providing!
Aligning our passions with our clients desires means we can create products and services that keep everyone happy.
This workbook will
Don't start your business without this!
And if your business is getting ready for a super-size, don't refocus with out being here first.
Are you ready to have the time to focus on other things rather than making sure your website connects with your tribe? And now you can relax about satisfying those pesky SEO gods, knowing your website is doing all it can to help your rankings.
Our websites are a really important way to connect with our tribe. Why? Well, our website means we have control over what we communicate to our tribe. We’re not at the whim of social media sites and their ever-changing likes and dislikes. But we are subject to SEO algorithms.
Having the right words on your website means you’re going to be talking directly to your tribe - people who share a common goal, idea, plan or dream. And you’re the one to lead them to their goals. Getting the words right, said right and laid-out on your website means you can relax, knowing that you’ve done all you can to gather your tribe.
And that’s exactly what I’m going to do for you.
Using the information you give me I’ll work my way through your home page, about page and one product or service page. Using my knowledge of copywriting (writing words that sell), marketing psychology and health psychology I’ll give you new words to write, suggestions of more or different information to put on the page and layout tweaks that will really help your website connect with your tribe.
I’ll also check out your on-page SEO keywords and make recommendations for new keywords to focus on, and give you a checklist to use on your back-end SEO (how you upload information to your website etc). And then I’ll super-size your SEO by checking out your UX, or user-experience data, making sure that your tribe are able to easily navigate your website on mobile and PC.
All you need to do is complete this workbook, email it back to me and continue living your life for 14 working days. Schedule a day after 14 working days to read and update your web information and BOOM, your website will be happy, your tribe will know what they’re getting and you can start to relax and focus on other aspects of your business. Just like that.
If you’ve got any questions at any time, just flick me an email and we can have a chat.
Mapping out your tribes' journey also helps you focus your marketing efforts on tasks that will really connect with them. You won’t get led off track, but be able to stick to creating offers, challenges, downloads and videos (lead magnets) that you know they’ll appreciate.
Your "sales funnel" is how you meet your clients needs to educate & inform them, connect them to you and build trust so that they see your product or service as something that will help achieve their goals.
The more you know your tribe the more you can see how they can best start their journey with your business. You can offer real value to them, at the right time and in the right way.
In this workbook you'll
Lead magnets are anything you create that acts like a magnet, attracting people to your tribe. You see them everywhere. Free downloads, check-lists, exercise sheets, cheat sheets, videos, e-books, webinars. The list is endless, and I’m sure we all have a stack of them.
Successful lead magnets have two things in common
They’re seen as being valuable to the people who want them.
They’re followed up in a way that the people who downloaded them feel connected to the person they got them from.
So if your lead magnet gives value, and leads to connection, then you’ve got it right.
Here’s how to make sure your lead magnet does just that.
Having a plan is worth it's weight in gold. Seriously. Never leave for work without one.
This download pack contains everything you need to successfully plan your blogs and social media posts.
Added for free
Don't start from scratch. Make life easy by using these tried and tested ones.