StoryBrand has an awesome blog and podcast for those who want to really understand more about how clarifying your message can help your business grow. Oh, and the book (on Amazon or Book Depository, or … well… any other book shop really).
You can access the StoryBrand blog and podcast here. Hit the top right hand link to access the blog.
StoryBrand podcast number 1
My favourite podcasts are still the very first ones. Why? Because this is where the outline of StoryBrand is given. Each episode is devoted to one step of the StoryBrand framework. So I’m going to clump them together and call them number 1.
- Episode 1 focuses on your client – to help you identify your character. And draws on the infinite wisdom of Michael Hyatt.
- Episode 2 looks at the psychology and science of selling, helping us identify our hero’s problem.
- Episode 3 shows us how to position ourselves as the guide to our hero.
- Episode 4 takes us on a journey both for our clients and for us. Claire Diaz Ortese talks about how we can accomplish more in less time. Along the way we see the importance of leading our clients on a predefined plan
- But wait. There’s more. Step 5 in the StoryBrand framework helps us create a really compelling call to action. And who better to learn from than the person who used to write scripts for infomercials.
- Episode 6 dives us into how to use failure to motivate clients, but in a morally appropriate way!
- And finally episode 7 mirrors step 7 in the StoryBrand framework by talking success.
StoryBrand podcast 2: When Donald met Seth
My second favourite episode (you’ll know why any second now) is when Donald Miller sat down with … SETH GODIN(who I get all fan-girl about) to discuss marketing. Really it doesn't get any better than this. Two marketing gurus in one happy podcast-bundle. Get a notebook and set to repeat.
StoryBrand podcast 3: The energy interview
If you find your energy dropping after lunch, but fully creative at 10pm, episode 78 will tell you exactly why. Daniel Pink nerds out on chronology and biorhythms, and how they affect our productivity. Fascinating
StoryBrand podcast 4: Building communities
Many businesses in the wellness space build communities. And we’ve talked before about how communities or tribes are a really effective way to build your business. Episode 127 follows Tina Sharkey, co-founder of Brandless and shows how communities and core values can boost business.
StoryBrand podcast 5: Best of 2018
Just because it's 2018 doesn't mean it's FULL of wisdom. The best of 2018 compilation, AKA episode 129 was a great way to catch the gems of StoryBrand wisdom in one easy listen. Little snippets of great StoryBrand podcast interviews so you know which ones to go and delve into more!
StoryBrand podcast 6: the one with the Duck
Okay, so episode 144 wasn’t necessarily a stand out. It features Willie Robertson of Duck Dynasty. A show I never saw, and sorry, but don’t really anticipate watching.
However. The intro discussion between Donald Miller and Jay Jay was WORTH IT’S WEIGHT IN GOLD. Why? Because Jay Jay discusses his PhD which focused on researching the impact and effectiveness of StoryBrand. So if you want a research-based approach of how StoryBrand can help your business. This is it. The podcast isn’t on the StoryBrand site yet, so here’s the Castbox link
StoryBrand podcast 7: Social media
Episode 83 of the building a storybrand podcast focuses on social media. Rachel Hollis talks about how numbers don’t matter, engagement does. I think often we get hung up on the numbers of likes, but this podcast reminds us that high engagement from a niche market is way more valuable than 10k likes and no engagement.
StoryBrand podcast 8: The one where you delegate
Sometimes you just need to out-source, and Bryan Miles shares how to make the most of a virtual assistant. He uses his experiences with helping high-performing executives achieves more to help us little people make the most of having someone to help us out.
If you need some help too, then check out my friends at InDeed We Can virtual assistants, or the VA Network.
StoryBrand podcast 9
Episode 17 was rather awesome, and an introduction to persuasion and helping people change. It looks deep into customer transformation.
Ryan Deiss, founder and CEO of Digital Marketer (hey, remember I’m a Digital Marketer certified email whizz) shares some marketing genius, including his content development strategy.
StoryBrand podcast 10: Talk triggers
Oh no. Not number ten already. Which to pick? I think has to go to episode 128.
Word of mouth is a really strong marketing tool in wellness, and that’s the topic of this StoryBrand podcast. Jay Baer is in the hot seat and talking about word of mouth and talk triggers.
Talking points are SUPER important. They're the conversations you want to become known for. Jay Baer explains all, beautifully.
So that’s all folks. Happy listening. Let me know your favourite.
And don’t forget to drop me a line if you need help getting your message clear.
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