StoryBrand Certified Guide | Website copy | SEO copywriting | Brand messaging | Email sequences | Blogs

The right words can make all the difference

Great marketing and a successful wellness business starts with having a clear message to spread.

Having a clear message gives you the confidence to shout it out loud to your dream clients. 

And when you have a clear message, your clients will find it super-easy to listen to you.

Then you'll find your clinic full, your products selling and lives being transformed. 

Your wellness business has a message to spread

But finding the right words can be hard. 

It's time to spread your wellness message and make connecting with the right clients easy. 

I just can’t express how amazing it is to read all your words and feel like they convey exactly what I want to say, without me having to use up valuable brain space to work it all out. You’re a magician! 

Julie Stuart, Clever Poppy

Why leave your marketing to chance?

The StoryBrand 7-step framework is a  strategy that's helped thousands of businesses connect with the right clients and increase their profits.

As a  copywriter and StoryBrand Certified Guide I use the power of storytelling to help you create the strong foundation to build all your marketing material on - whether you're a wellness business or not.

Helping you attract more clients and grow a successful business.


Hi, I'm Katrina

Your message deserves to be heard. And your business ought to thrive.

As a health and wellness copywriter I show you how to use the right words at the right time to build amazing relationships with your clients. Helping you build trust and helping your clients to get to know you by writing the words and creating the content that they want to read.

With 20+ years in the wellness industry I can help you connect with your health and wellness clients and give you that unique edge that will help your website words, emails and blogs stand out.

(Psst ... I also work with other customer-centred business who are in love with the StoryBrand way of doing things!)

Katrina took the time to listen to my passion and take my own words but revamped them in a way that gets my message out more clearly while still maintaining my own personality and authenticity behind them.

Kate Saynor, My Rehab Fitness

Create a clear message

That tells your clients how you can help them

Get a website that connects

Put your message to work on your website

Engage with your clients

With emails that show your incredible value

Show your authority

With blogs they can't wait to read

Create a brand message that attracts more of the RIGHT clients

A clear brand message stands out to people searching for your help. It's time to attract more clients. Grab your FREE brand message toolkit today.

create a clear brand message opt in image

Email newsletter content ideas

You’ve started gathering email addresses. Now what?  Sending people your email newsletter is the next step in helping them get to know you better, add value to your relationship with them andRead more

How to write a sales email: without the hard sell

The reason why you have an email list is to keep a list of people who are super-engaged with your business.  You’re in control of your email list, rather than leaving contact up to the whim ofRead more

Avoid the spam folder and send emails that get to your clients!

One of the biggest complaints about sending regular emails is that they go straight to the spam folder. Your emails landing in the spam folder means your open rates are lower and your clientsRead more

How to write a call to action

A call to action is exactly that. Something written on your website that tells someone the action they need to take next. Typically, a call to action is the button you see with text written on it. Read more

5 Elements of a high-converting home page

Your home page is the big, shining front door to your online business. It’s the ‘official’ entrance that people come to. If your home page is lack-lustre, confusing or too crowded, yourRead more

How do I write a sales page that converts?

Sales pages are where the money is. They’re the pages on your website that persuade someone to take the action you’ve been priming them to take. All your social media posts, your Google ads,Read more

Who do you need on your team to build a successful website?

Building a new website or even just updating your old website is a team sport. In my experience, it takes at least 6 individual roles to be filled on your team. Here you are, you’re investing yourRead more

Networking. How to stand out from the crowd

Networking is a great way to spread the news about our business. We might be networking with fellow business owners or potential clients. We might be networking in person or online. Either way, theRead more

How a clear brand message can help you launch a new product or service

Have you ever wondered if there’s an easier way to launch a new product or service? So many of my clients tell me how hard it seems to get the message out about their new products or services.Read more

5 essential elements that make a clear brand message

A brand message is the message that communicates with your tribe what idea, goal or dream you can help them achieve. It’s the bigger-picture, umbrella statement that shows the purpose of yourRead more

Creating a really useful customer profile

A customer profile or avatar is a profile that describes everything you could ever want to know about your dream client or customer.  Imagine how useful that could be!  No more guessing about whoRead more

Finding a niche for your business

Many marketing experts and business coaches encourage businesses to ‘niche down’.  But time and time again I see posts in my favourite social media groups from wellness professionals who haveRead more