Your business has a message to spread

But finding the right words can be hard. 

It's time to spread your message and make connecting with the right clients easy. 

Website copy | SEO copywriting | Brand messaging | Email sequences | Blogs | Storybrand Certified Guide

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Create a clear message

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Spread your message

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Transform more lives

The right words can make all the difference.

Great marketing and a successful wellness business starts with having a clear message to spread. 

Having a clear message gives you the confidence to shout it out loud to your dream clients. 

And then you'll find your clinic full, your products selling and your wellness message spreading. 

I just can’t express how amazing it is to read all your words and feel like they convey exactly what I want to say, without me having to use up valuable brain space to work it all out. You’re a magician! 

Julie Stuart, Clever Poppy

Create a brand message that attracts more of the RIGHT clients

A clear brand message stands out to people searching for your help. It's time to attract more clients. Grab your FREE brand message toolkit today.

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Why leave your marketing to chance?

The StoryBrand 7-step framework is a  strategy that's helped thousands of businesses connect with the right clients and increase their profits.

As a  copywriter and StoryBrand Certified Guide I use the power of storytelling to help you create the strong foundation to build all your marketing material on - whether you're a wellness business or not.

Helping you attract more clients and grow a successful business.


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Hi, I'm Katrina

Your message deserves to be heard. And your business ought to thrive.

As a health and wellness copywriter I show you how to use the right words at the right time to build amazing relationships with your clients. Helping you build trust and helping your clients to get to know you by writing the words and creating the content that they want to read.

With 20+ years in the wellness industry I can help you connect with your health and wellness clients and give you that unique edge that will help your website words, emails and blogs stand out.

(Psst ... I also work with other customer-centred business who are in love with the StoryBrand way of doing things!)

Katrina took the time to listen to my passion and take my own words but revamped them in a way that gets my message out more clearly while still maintaining my own personality and authenticity behind them.

Kate Saynor, My Rehab Fitness

Create a clear message

That tells your clients how you can help them

Get a website that connects

Put your message to work on your website. 

Engage with your clients

With emails that show your incredible value.

Show your authority

With blogs they can't wait to read and engage with.

Building a values-based business

You might have happened across the acronym “K.T.L”. In other words “Know. Trust. Like”.   This funky little phrase describes how our tribe sees us. First they have to get to know us, then tRead more

Writing so people take action

“Persuasive copy” is words written to persuade the reader to do something. You can see how this would work well when writing words for your business.  After all, you want them to read yourRead more

Blog topic hacks

Using these simple tricks I'll show you how to make choosing blog topics a breeze. I don't know about you, but one of my major blocks around writing blogs is usually finding the right topic to writeRead more

What is a business blog?

Does your business have a blog page?  Should your business have a blog page? Knowing the difference between a ‘blog’ and a ‘business blog’ could make or break your business. A blog can beRead more

Discount or added value. How to supersize your sales.

Have you ever found yourself offering discounts to drum up a bit more business? Especially around either quiet times in the year or to “take advantage of” seasonal events? While they may seem toRead more

What is a sales funnel?

The phrase ‘sales funnel’ is enough to send most of us off into a quiet corner with a meditation app. But I’m going to stop you right there and make you sit still on your yoga mat. YourRead more

Free SEO keyword research tools for my website and blog

Having certain words or phrases on your website and blog helps the Google bots find your site when someone types those words or phrases into the search bar. It makes sense doesn’t it? But stillRead more

Using pain points in wellness copywriting

Copywriters are taught that a great way to identify with potential clients is to identify their pain points.  These are issues, problems or concerns specific to the group that you want to attract. Read more

How to write blogs that drive clients through your sales funnel

Blogs are a great way to educate and inform your clients of what they need to know before they’re ready to engage with you. With this in mind, having blogs that cover off each section of your salesRead more

How do I connect with businesses so they refer clients to me?

A great source of referrals to your wellness business is … other wellness practitioners! Doctors, physiotherapists, dietitians, coaches, therapists. Each of us covers a different piece of ourRead more

5 mistakes people make when setting up their website

Over the years I've seen many website mistakes being made. And written quite a few! (one day I'll count them up!). Here's the most common 5 website mistakes I see being made ... and how to avoidRead more

Talking points: How can I create clear, consistent messages that my clients listen to?

You know those big brands that have those catchy messages? Like Nikes’ ‘Just do it’, Apples’ ‘Think differently’, or L’Oreal’s ‘Because you’re worth it’. Have you noticed thatRead more