Are you dreaming of a professional website you can feel proud of?
What does it take for website copy to connect and convert?
"SHE GUIDED ME THROUGH THE PROCESS"
"This was my first website and I felt fortunate to work with Katrina- she guided me through the copywriting process and explained the "how and why" throughout.
She was able to extract the "essence" of my brand and my words and created a beautiful and well-flowing copy. I am excited about the results and enjoyed working with Katrina."
Christina, Nourish by Christina Becker
Don’t miss out on sales because of wishy-washy website words
More & more people are checking out businesses online before they connect in person.
But it’s taking all your efforts to connect and get them to sign up.
Every. Single. Word. needs to be placed on your website and in your emails with intention and purpose.
I’ve spent five years specialising in exactly how to make this happen, so you don’t have to!
- The research process to understand exactly what your customers want.
- SEO keyword research and placement so your website can be found.
- Diving even deeper into research to match your customers’ language so when they land on your website they stay because you’re saying exactly what’s in their head!
- Writing words that reflects your brand personality so you’re super-proud to shout about your amazing business.
1. FULL COPY.
Attract a more consistent flow of clients with a website that’s clear, connects and converts
Here’s what all my web copy & design services include:
Brand clarity session
Get clear on who your dream client is, what they want from you, how you help solve their problems and transform their lives - and discover what barriers are stopping them from engaging with you.
SEO keyword research
Being clear is only the first step. Being found online by your clients is essential, and that means getting your website Google-ready using SEO (search engine optimization) best practices.
Customer and competitor research
Call me a professional stalker! I dive into your customer profiles and others in your niche to find out what’s really going on. And use this gold mine of information to craft the best on-page experience for your website.
With all that done, it’s time to write the words and journey for your website that’s focused on ethically encouraging your clients to sign up, book an appointment, contact you or complete their purchase.
Wireframe (mock-up) of how your site will look
Having the words isn’t enough. User Experience (UX) of your website adds another layer of conversion-sparkle, based on nerdy things like eye-tracking, to your website. Having this visual layout also makes it easier for your web designer to do the design!
2. WEBSITE INSIGHT REPORT
Written your own copy and need some feedback?
Find out how well your website is really connecting with your ideal clients. And get a personalised action plan to get more clicks.
You’ve got a website. BUT. You’re not loving it. So your whole digital marketing strategy is sitting idle, doing nothing because you don’t want people to see your website!
The thing is, you’re not sure what you need to do to fix it. Can it even be fixed?
It's time for a Website Insight. It's just what you need to create a clear plan that will stop you from hiding your website.
In the Website Insight, you get
- My eyes on your website
- A full recorded walkthrough of your website with personalised advice on layout
- Exact copy switches to help get more clicks.
- SEO insights
- Key call to action copy
- An action plan specific to your business and goals to help you improve customer experience and ... more clicks!
- A 30-minute follow-up call to go through and answer any questions.
- Really useful templates and videos to help you get clear on your customers and how to translate that into what copy goes on your website.
Is it time to stop hiding your website? Let’s make it shine (and sell)!
Investment NZ$300 + GST
"Working with Katrina to fix my website copy was very easy. She gave me really good, clear instructions on how to change the structure of my pages and how to phrase the copy to show potential clients that I have empathy for their problem and I have a great solution for them. I was very happy with the process, it worked really well for me because I wanted to write my own copy I just wasn't sure how to word things."
~ Ursula IGOrganiSZer