Get a website you can feel proud of!

Stand out online with a website that connects & converts

Are you dreaming of a professional website you can feel proud of?

Our business has evolved over the last few years and our website copy didn't reflect the changes. By working with Katrina, we now have well-defined service offerings, the copy clearly explains where our clients are on their journey and most importantly how we can help. We now feel that the website better reflects who we love to work with, how to work with us and who we can help. Katrina was patient, listened to feedback and challenged our thinking to come up with some great copy.  

Donna, Decryption

Is it time to super-charge your website?!


Over time your business direction may have moved on and you need your website to reflect your new direction. 

Even if you’re at the start of your business journey, having a great website can help you grow quickly and without mucking about. 

The bottom line is that you want to make sure your website really connects with your clients. In order to do that, you need to get the right words in the right place.

The problem is that so many small business owners just don’t know where to begin. And they really don’t have the time to get it all working properly.

As we're all doing business online, having a poorly performing website means we’re missing out on clients who are looking for us to help change their lives. 

Often, your web developer needs you to provide the words to go on your website. But then you get stuck with what to write, or you don’t have the time to sit down and work through it all. 

Don't fret it! I've got your back.

Between 2019 and the end of 2021 I wrote website copy for over 50 websites for businesses in New Zealand, Canada, the USA, UK and Australia. And some of those I even got to page 1 of Google!! #goals!

Let me write the words that you can feel proud of, connect with your dream clients AND lead to sales.

This was my first website and I felt fortunate to work with Katrina- she guided me through the copywriting process and explained the "how and why" throughout. She was able to extract the "essence" of my brand and my words and created a beautiful and well-flowing copy. I am excited about the results and enjoyed working with Katrina. 

Christina, Christina Becker RD

Attract a more consistent flow of clients with a website that’s clear, connects and converts


Here’s what all my web copy & design services include:

Brand clarity session
Using the StoryBrand 7-step framework, I create a clear message for your business, giving you clarity on who your dream client is, what they want from you and how you help solve their problems and transform their lives. 

SEO keyword research
Being clear is only the first step. Being found online by your clients is essential, and that means getting your website Google-ready using SEO (search engine optimization) best practices. 

Customer and competitor research
Call me a professional stalker! I dive into your customer profiles and others in your niche to find out what’s really going on. And use this gold mine of information to craft the best on-page experience for your website.

Conversion copy
With all that done, it’s time to write! Using your StoryBrand messaging, SEO, competitor and customer research, I write the words and journey for your website that’s focused on ethically encouraging your clients to sign up, book an appointment, contact you or complete their purchase. 

Wireframe (mock-up) of how your site will look
Having the words isn’t enough. User Experience (UX) of your website adds another layer of conversion-sparkle, based on nerdy things like eye-tracking, to your website. Having this visual layout also makes it easier for your web designer to do the design!

Rocketspark web design
If you’re totally sick of the complexities of Wordpress or want a super-simple to maintain first website without losing SEO and design features, I can then take the words we’ve written and build your website using the Kiwi-born and raised awesome Rocketspark web platform. 

Done for you
Full website copy from NZ$3200 +GST

Done for you/Do It Yourself combo
Home & About page copy with DIY service or product page templates from NZ$2200 + GST 

Individual package/courses sales page 
NZ$1700 + GST

Rocketspark website
Copy, design & build starting at NZ$5250 + GST

Do It Yourself
Check out my DIY course, Write Your Site for E-commerce stores or Write Your Site for Service businesses, hosted at The Helpful Academy

E-commerce DIY course

Service-based DIY course

It’s time to get clear!

Make an impact online

With a website that communicates clearly and connects with your clients so you can transform more lives and create the business AND life you want.