Create A Memorable Brand

Brand Message Strategy

It’s so much easier to connect with your clients when you’re clear about how you solve their problems.


I reached out to Katrina because I was overwhelmed with information and ideas around my customers and what I wanted to do. 

She helped me cut through all the noise and get clear around the key messages that would speak to the clients I wanted to target, in a way that would resonate with them. 

It was so worth the investment because now I’m feeling much more confident around my messaging and what I’m offering and feel like I can go out there and do the work that I’m good at. 

Katrina was so easy to work with, and just make the whole process easy and stress free.

~ Amanda, Learning to Fly

Take intentional actions to attract a steady flow of clients

+ Many small business owners are winging it. Hoping their clients end up in the right place at the end of the journey.

With your marketing playbook, you’ll find out all you need to know about your clients, your business and your brand story.

With clarity about who your clients are and what they want from your business, you’ll be able to go out there with confidence and make meaningful connections with your clients.

Because getting clear about your brand story and customer journey shouldn't be challenging!

Many of my clients have so many business ideas that they can’t see how to get them cohesively into a package.

Others are struggling to define their new niche and learn about their dream clients.

The more you know about your clients and how you solve their problems, the easier it is to connect with them.

I spent 3 years as a StoryBrand Certified Guide, and conversion copywriter. So, when you’re lacking the clarity to confidently go out and spread the word about your business, I can help.


From our first call with Katrina we knew she would be a fabulous fit for what we needed and where we wanted to go. 

She used her Brand Message approach to tease out the things that represent the backbone of our business. 

Our shared values, our vision, our why, our who, our key messages, our USP. All the good stuff that was already there, but which we didn’t quite know how to articulate.

Combine Katrina’s skill with her patience, her calm and gentle disposition, her humour, and her willingness to jump on the phone and answer any (and many!) questions, and it is clear to see that with Katrina, we struck gold.

~Moana and Jeremy, Good Together Health

The Ultimate Brand Message Playbook

To give you the best for your investment, each playbook is tailored to your needs and how I can help you achieve your business goals. 

Here are some of the reasons that my clients have opted for the Ultimate Brand Message Playbook …

  • They want to unscramble the business ideas they’ve had running through their mind for the last 10 years!
  • They’re looking for clarity about their new niche and how they can best serve your clients.
  • Their business focus has evolved over the years and now they want clarity on their new direction.
  • They’re having to flip online and want to discover the best way to promote their new courses, programmes and packages. 
  • They’re starting a new business and want to get up to speed without mucking about.

All Ultimate Brand Message Playbooks include

+ Your Authentic, Unique Brand Message

We deep dive into who your clients are, what they want and how you solve their problems, allowing them to transform their lives. The result is a clear message you can use to introduce yourself, create content for your blogs and social media and check future packages, products and services are what your clients really want. 

+ Customer Profiling

It’s super-stalker time! It’s all very well assuming you know about your clients, but do you really? As part of your marketing playbook, I turn super-sleuth and stalk your clients to find out all the relevant things that make connecting with them easier. 

+ Customer Journey

Your report contains a full outline of your customer journey before, during and after they come into contact with your business. And, how and where you can connect with them.


NZ$950 + GST

10% discount for She Owns It members

Stand out and book more clients with website copy that connects and converts

1. Chat With Kat

Your brand message is a means to an end. Let's talk about your goals and how to help you achieve them. 

2. Find The Right Words

Let's unscramble your business ideas, nail your niche and create a clear journey through your products and services. 

3. Attract a consistent flow of clients

With your newfound clarity, fall in love with your business all over again.

Focus your niche, unscramble your business ideas and create a clear brand story

Get your message heard, clearly. And your clients can't wait to do business with you!