SEO - Search Engine Optimisation. The holy grail of where Google shows you when someone types in a search.
Good SEO means people are more likely to visit your website (which means you can show them how amazing you are). Bad SEO means you're relegated to a page no one visits and your ability to talk to possible clients goes down :(
Here are my top 5 ways that YOU can use your business blog to improve SEO, today.
Sounds like a silly question doesn't it? But you might be falling into this trap without realising it.
Here's how missing the mark in giving people what they want can sneak up on you. Some #hacks on how you can get back on the same page as your clients. And watch your business thrive again. And a really useful freebie walking you through aligning your passions and your clients desires.
Having a testimonial on your health & wellness business website may mean you're breaking the law. But then again it may not.
Is a "testimonial" the same as a "review"? And does it matter in NZ law?
And why, oh why, is there never a clear answer?!
In this weeks blog we'll look at testimonials, reviews, what the law says (and doesn't) and what you can (and can't) put on your website.
If you run out of time, scroll down to the second to last paragraph and find the answer!
20+ years a dietitian and I can’t endorse your product, yet your unqualified influencer can. And other intricacies of the Therapeutic & Health Advertising code.
Well, the quest to find out a bit more detail on whether health & wellness businesses can use testimonials or not, what the difference between a testimonial and a review is, and can we use either continues.
Part 1 - Where to start (raises hands and looks confused)
Ok, first off – I’m not a lawyer. I’m going to talk you through legislation you need to be aware of, and delve into some of the gnarly details, but I’m not a lawyer. This is not legal advice. This is a PSA (public service announcement) for things you might have forgotten along the way.
And why knowing the difference could make or break your business.
Does your business have a blog page?
Should your business have a blog page?
I'm going to let you in on a few secrets about how amazing a blog can be to help your business grow, but only if you do these 3 really important things.
Using these simple tricks I'll show you how to make choosing blog topics a breeze.
I don't know about you, but one of my major blocks around writing blogs is usually finding the right topic to write about.
Sometimes the ideas come flowing, but other times I'm just stuck.
So here are the hacks I use to help come up with great blog topics that really connect with my clients (hi!).
And how to find those that are
"Everyone is not your customer" is one of those gems of obvious wisdom that Seth Godin spoke.
(Seth Godin for those that haven't come across him is one of those entrepreneur types who's done very well for himself, and is great at marketing. He's done a few TED talks that are worth looking at.
And as he rightly pointed out. EVERYONE is not your client.
Have you heard the saying "can't see the wood for the trees"? Simply, it means you're too close to something to see ... well ... anything.
When I'm helping people edit their websites this is one of the things they often complain of.
Taking a step back and looking at your website from a different perspective can help double-check that you're really making this most of it.
Why trust is the biggest issue you have with your clients. And what you can do not to blow it.
Did you know that trust is the main thing standing between you and your client?
Think about it. Would you buy something from someone you didn't trust?
Words are one way that you can help build trust between you and your clients. Here. I'll show you how.
Connecting with your clients is crucial to growing a thriving health & wellness business.
Here are my top 3 ways to quickly connect with your customer, client or patient and grow your business.