If a mere podcast could change your business life, the StoryBrand podcast is it.
We all love a good story. Billions of dollars spent on books and movies can’t be wrong. Did you know that stories can also help you build your business?
How building a series of blogs with a goal in mind can help you write consistent blogs for your business.
Something to think about if you've ever found yourself offering discounts to drum up more business.
Has the thought ever come to you about how on earth you’re going to stand out in such a crowded market place?
Using the actual words that your tribe use helps put the tribe at ease and identify you as one of them. Here's how to do it (and why).
Whether you’re wanting to be an influencer or collaborate with one, here's how to make it work in the health & wellness space
Three ways to connect with your tribe and boost sales in the right way.
What's a "tribe", why you need to know, and how to get one started. Simple As.
Why is authenticity so important? Authenticity is one way to build trust. And we buy from people we trust.
You’re not after world-domination. You just want to help people achieve their health and wellness goals. And earn a living.
Four ways to start 2019 with a plan to help your health & wellness business grow. And a content planner freebie too.
How can we take a seasonal break without losing SEO and business traction?
SEO - Search Engine Optimisation. The holy grail of where Google shows you when someone types in a search.
Sounds like a silly question doesn't it? But you might be falling into this trap without realising it.
Having a testimonial on your health & wellness business website may mean you're breaking the law. But then again it may not.
20+ years a dietitian and I can’t endorse your product, yet your unqualified influencer can. And other intricacies of the Therapeutic & Health Advertising code.
Where to start (raises hands and looks confused)
And why knowing the difference could make or break your business.
Where do your clients come from? Sometimes you need to go through other people to get to them. GP's, personal trainers, gyms, specialist doctors, ACC or insurance providers.
Here's why not any-old copy or content writer is the best person for your health & wellness business.
Are you sure your website's really talking to your clients? In a way that they'll respond to?
Talking to multiple ideal clients can be tricky but I'll share with you a few tricks that'll help you connect with each of these group.
Are you an authority, a thought leader, a nurturer, a celebrity or a creative?
Here are the hacks I use to help come up with great blog topics that really connect with my clients (hi!).