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Using storytelling to write product descriptions that sell

The boom in e-commerce raised the bar on what product descriptions need to deliver. There’s so much more choice available to customers buying online that we need to go further to convince them that your product is the right one for them.  Remember, you’re selling to real people.  And don’t be mistaken for thinking that this is only for your own products. If you resell products from other manufacturers or companies, reusing their product descriptions just won’t cut it these day...

March 21, 2022

How clarifying your message reduces your business stress

Running your own small business can be incredibly flexible and empowering. However … it can also be one of the most stressful things you can ever do! When you started your business, did you realise you’d be your own boss, HR manager, receptionist, marketing manager, bookkeeper, stock manager or PR manager?!  Throw covid into the mix, and there are many places where stress can enter your business.  As a copywriter and brand message specialist, obviously, the place I help my cli...

March 14, 2022

Ways to write more engaging content

If your clients can't see how you can help them solve a problem, why should they waste precious seconds scrolling through your website? Why should people reach out to you for collaboration if you're not communicating value in your blogs, emails, and social posts and reels?  What you write needs to engage your audience to keep them interested in building a connection with them. ...

March 7, 2022

What problem does your product or service solve?

(And why you need to tell your customers!)...

February 28, 2022

How to choose your website platform

One of the biggest choices facing us when we enter the online world of business is which website platform to choose.  There are so many different website platforms out there. It can get really confusing when you’re trying to choose. Sometimes it feels simplest to just head for Wordpress along with the crowds.  But it’s really important to be clear on what you want from your website, rather than just pitching for Wordpress and then getting stuck in fear and not doing anything with i...

February 28, 2022

Which types of content should I focus on to market my small business?

You could spend all day, every day writing content (blogs, emails, social media content …) to promote your business. But then when would you find the time to actually DO the business you love? When you don’t have much time, knowing what content will get you the best connections is one way to work smarter not harder on marketing your small business.  So, let’s take a look at the different types of content you could be producing, and find out where you’re best spending your time....

February 14, 2022

Successfully rebranding your small business

Rebranding your small business is a natural part of a business lifecycle. After all, everything in life goes through change, and your business is no different.  So, how do you rebrand your business successfully?  And by ‘successfully’ I mean Protecting your SEO rankings and traffic Without losing customers and clientsMinimising rebrand stress and spendingFeeling confident in your new brand...

February 2, 2022

Tips for writing blog titles

Publishing blogs on your website is a great way to share information your dream customers will find useful.  You can use blogs to overcome barriers that may stop people from connecting with youanswer frequently asked questionsshare valuable information about your services or productsshow your authority and compassion ...

December 16, 2021

How to use Know Trust and Like to get more clients

People do business with those they know, like and trust. It makes sense. You’re not going to hand over time, money and your health to someone you don’t know, like or trust! Okay, so I think we all get that more clients and customers is generally a good thing. It may be that a more steady flow of clients into our business helps, or it may just be getting in front of more people.  And there are 1 million ways to get more clients.  But what most of them are founded on is the principle...

October 18, 2021

Using storytelling in your business

Every business needs powerful storytelling to grow. But using storytelling in business is not necessarily what you think it is....

September 1, 2021

What’s a content audit and why you need it

Auditing the content on your website can be a useful way to make sure you’re keeping focused on spreading a consistent message. Let’s dive into what a content audit is and how you can do it for yourself. At the end you’ll find a video link to watch me talking you through my content audit template, and a link so you can download it today. ...

August 19, 2021

How to send a re-engagement email sequence in Mailchimp and MailerLite

We’ve all been the one to subscribe to someone’s email list or download their freebie and then never open another email from them again. Why don’t we just unsubscribe?  And now our clients are doing it to us! Why don’t they just unsubscribe?  Well, sometimes they still want to get your emails. They’re just hoarding them to binge-read another time. Sometimes they just plain run out of time in their day, but know that they’ll find them valuable. Other times, yes, they just ha...

August 11, 2021

How to set up a re-engagement segment in Mailchimp and MailerLite

No matter how great social media is, the return on investment seen from email marketing still leaves Facebook, Instagram and Tik Tok for dust.  Keeping your email list tidy (including by using re-engagement emails) is one of the most important things you can do to make the most of this return on investment....

August 11, 2021

16 Free ways to promote your lead magnet

It’s frustrating when you have a way to help people make a real difference to their lives … and yet no one seems to be listening. For many of my clients it’s not about earning millions of dollars. They’re in business because they know they can make a real difference to their clients’ lives.  Being able to show people how you can help them by using a lead magnet is probably THE main way to grow your email list, and start a relationship with people you want as clients.  By...

May 28, 2021

Choosing the perfect lead magnet to grow your email list

Selling your product or service takes a series of intentional actions to make it profitable to your biz, and transform the lives of your customers.  It doesn't take a lot to get people to listen. It just takes a clear plan.  And the plan often starts with your lead magnet..  Your lead magnet is your value-laden freebie opt-in that you swap for a potential clients’ email address. By offering something that solves a problem, gives value AND positions you as the expert they need, y...

May 21, 2021

How to write a testimonial or product review

A great testimonial or product review can stand between you and a sale. It’s true. Having someone share their experience can be enough to persuade someone to part with their money! There’s a big difference between a testimonial or review, and a GREAT testimonial. A money cha-ching-ing review.  So what makes a great review, and how do you get your customers to write one?!...

May 12, 2021

Email newsletter content ideas

You’ve started gathering email addresses. Now what?  Sending people your email newsletter is the next step in helping them get to know you better, add value to your relationship with them and encourage them to take action in your business. When you’re just getting started with a newsletter, having a good idea of what you’ll send as your regular newsletter (or broadsheet) emails can take the pressure off having to come up with content ideas on the spot.  So, here's 3-months worth ...

March 23, 2021

How to write a sales email: without the hard sell

The reason why you have an email list is to keep a list of people who are super-engaged with your business.  You’re in control of your email list, rather than leaving contact up to the whim of social media algorithms, as long as you pay attention to how to reduce your risk of ending up in the spam folder.  For the majority of my clients, the missing link in the emails they send out to their list is … sales! And yet, that’s one of the main reasons to have an email list!!! So,...

March 15, 2021

Avoid the spam folder and send emails that get to your clients!

One of the biggest complaints about sending regular emails is that they go straight to the spam folder. Your emails landing in the spam folder means your open rates are lower and your clients aren’t getting valuable information they need to solve their problems.To be honest, most emails do get through. Around 80 per cent of emails will go to your inbox. But what about those 20 per cent? If yours is one of them it kinda sucks. Here are some ways to reduce the risk of ending up in the spam ...

March 9, 2021

How to write a call to action

A call to action is exactly that. Something written on your website that tells someone the action they need to take next. Typically, a call to action is the button you see with text written on it. Call nowBook a free callSchedule a callBuy nowShop the range nowBook your appointmentDownload today ...

March 2, 2021

5 Elements of a high-converting home page

Your home page is the big, shining front door to your online business. It’s the ‘official’ entrance that people come to. If your home page is lack-lustre, confusing or too crowded, your clients will wander off and find someone else’s website instead. But if your home page is clear, tells them what to do and is easy to navigate BOOM. You’ve got the conversation started, they’re scrolling and reading and connecting with you. Here are 5 essential elements of a high-converting home pag...

February 15, 2021

How do I write a sales page that converts?

Sales pages are where the money is. They’re the pages on your website that persuade someone to take the action you’ve been priming them to take. All your social media posts, your Google ads, your IG and Pinterest post, your blogs … they’re all getting your tribe to this point. Buy now. Book now. ...

February 9, 2021

Who do you need on your team to build a successful website?

Building a new website or even just updating your old website is a team sport. In my experience, it takes at least 6 individual roles to be filled on your team. Here you are, you’re investing your money and time in showcasing your business online. So, you want a website that Attracts customersConnects with customersConverts customersLooks professionalAnd, you can feel proud of Last year alone, I worked on over 26 websites – built from new and updated. Here are my tips for who to have on...

February 2, 2021

Networking. How to stand out from the crowd

Networking is a great way to spread the news about our business. We might be networking with fellow business owners or potential clients. We might be networking in person or online. Either way, the thing that almost without doubt fills us with fear is how on earth do we introduce ourselves?! In fact, this ‘how do I explain what I do’ is the focus of many network groups who even give awards out for the best one-liner!...

January 25, 2021

How a clear brand message can help you launch a new product or service

Have you ever wondered if there’s an easier way to launch a new product or service? So many of my clients tell me how hard it seems to get the message out about their new products or services. “I can help them but people just aren’t listening!” they say. “What if the problem wasn’t the product. What if the problem was the way we talked about product.”  Donald Miller, Building a StoryBrand Having a clear message behind your new product or service can make your launch easier. Y...

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