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Email newsletter content ideas

You’ve started gathering email addresses. Now what?  Sending people your email newsletter is the next step in helping them get to know you better, add value to your relationship with them and encourage them to take action in your business. When you’re just getting started with a newsletter, having a good idea of what you’ll send as your regular newsletter (or broadsheet) emails can take the pressure off having to come up with content ideas on the spot.  So, here's 3-months worth ...

March 23, 2021

How to write a sales email: without the hard sell

The reason why you have an email list is to keep a list of people who are super-engaged with your business.  You’re in control of your email list, rather than leaving contact up to the whim of social media algorithms, as long as you pay attention to how to reduce your risk of ending up in the spam folder.  For the majority of my clients, the missing link in the emails they send out to their list is … sales! And yet, that’s one of the main reasons to have an email list!!! So,...

March 15, 2021

Avoid the spam folder and send emails that get to your clients!

One of the biggest complaints about sending regular emails is that they go straight to the spam folder. Your emails landing in the spam folder means your open rates are lower and your clients aren’t getting valuable information they need to solve their problems.To be honest, most emails do get through. Around 80 per cent of emails will go to your inbox. But what about those 20 per cent? If yours is one of them it kinda sucks. Here are some ways to reduce the risk of ending up in the spam ...

March 9, 2021

How to write a call to action

A call to action is exactly that. Something written on your website that tells someone the action they need to take next. Typically, a call to action is the button you see with text written on it. Call nowBook a free callSchedule a callBuy nowShop the range nowBook your appointmentDownload today ...

March 2, 2021

5 Elements of a high-converting home page

Your home page is the big, shining front door to your online business. It’s the ‘official’ entrance that people come to. If your home page is lack-lustre, confusing or too crowded, your clients will wander off and find someone else’s website instead. But if your home page is clear, tells them what to do and is easy to navigate BOOM. You’ve got the conversation started, they’re scrolling and reading and connecting with you. Here are 5 essential elements of a high-converting home pag...

February 15, 2021

How do I write a sales page that converts?

Sales pages are where the money is. They’re the pages on your website that persuade someone to take the action you’ve been priming them to take. All your social media posts, your Google ads, your IG and Pinterest post, your blogs … they’re all getting your tribe to this point. Buy now. Book now. ...

February 9, 2021

Who do you need on your team to build a successful website?

Building a new website or even just updating your old website is a team sport. In my experience, it takes at least 6 individual roles to be filled on your team. Here you are, you’re investing your money and time in showcasing your business online. So, you want a website that Attracts customersConnects with customersConverts customersLooks professionalAnd, you can feel proud of Last year alone, I worked on over 26 websites – built from new and updated. Here are my tips for who to have on...

February 2, 2021

Networking. How to stand out from the crowd

Networking is a great way to spread the news about our business. We might be networking with fellow business owners or potential clients. We might be networking in person or online. Either way, the thing that almost without doubt fills us with fear is how on earth do we introduce ourselves?! In fact, this ‘how do I explain what I do’ is the focus of many network groups who even give awards out for the best one-liner!...

January 25, 2021

How a clear brand message can help you launch a new product or service

Have you ever wondered if there’s an easier way to launch a new product or service? So many of my clients tell me how hard it seems to get the message out about their new products or services. “I can help them but people just aren’t listening!” they say. “What if the problem wasn’t the product. What if the problem was the way we talked about product.”  Donald Miller, Building a StoryBrand Having a clear message behind your new product or service can make your launch easier. Y...

January 18, 2021

5 essential elements that make a clear brand message

A brand message is the message that communicates with your tribe what idea, goal or dream you can help them achieve. It’s the bigger-picture, umbrella statement that shows the purpose of your business. Read more about what a brand message is all about. To be clear and successful, your brand message needs to have these 5 essential elements...

January 11, 2021

Creating a really useful customer profile

A customer profile or avatar is a profile that describes everything you could ever want to know about your dream client or customer.  Imagine how useful that could be!  No more guessing about who you’re trying to connect with. No more guessing what they want from you. You can tap into an endless source of information that makes sure you’re providing services and products that are of value to them, and make marketing them super simple.   A really useful customer avatar is ...

January 4, 2021

Finding a niche for your business

Many marketing experts and business coaches encourage businesses to ‘niche down’. But time and time again I see posts in my favourite social media groups from wellness professionals who have become stuck trying to find their niche. Finally, I’ve gathered together all my thoughts on what niching your business is all about, why you should (and yes, it’s more than just a fancy marketing strategy) and more importantly HOW you niche your business successfully. So, here’s a FB post I ca...

December 21, 2020

How do you convince someone to buy online?

You know your product or service has so much value … but how do you make people listen, see the value in their life and convince them to buy your product or service? Well, isn’t that just the 64 million dollar question?! If your people listen they’re more likely to buy from you. And convincing someone to buy (without being pushy) is how we help more people, grow our business and earn more money to go do things we want to do! “Communication is at the heart of e-commerce and community...

December 16, 2020

What is Alt Text for images?

If Google algorithms look at the words and code on your page, how do they ‘see’ images? Welcome to the world of Alt Text, Alt Descriptions and Alt Attributes....

December 8, 2020

Building a values-based business

You might have happened across the acronym “K.T.L”. In other words “Know. Trust. Like”.  This funky little phrase describes how our tribe sees us. First they have to get to know us, then they have to trust us and finally they get to like us. Which translates into sales and our tribe spreading the word about us. And building your wellness business around a tribe is sustainable way to success.  Often when I talk to people it’s the “know” bit which is the focus – soci...

November 30, 2020

Writing so people take action

“Persuasive copy” is words written to persuade the reader to do something. You can see how this would work well when writing words for your business.  After all, you want them to read your blog, your website, your social media post, your poster … and do something. Take action.  And that something, ideally will be an action that helps you earn some money. Imagine …  Having words that drive an action An action that helps your tribe engage with youWho rave abou...

November 23, 2020

Blog topic hacks

Using these simple tricks I'll show you how to make choosing blog topics a breeze.I don't know about you, but one of my major blocks around writing blogs is usually finding the right topic to write about.  Sometimes the ideas come flowing, but other times I'm just stuck. So here are the hacks I use to help come up with great blog topics that really connect with my clients (hi!).  ...

November 20, 2020

What is a business blog?

Does your business have a blog page?  Should your business have a blog page?Knowing the difference between a ‘blog’ and a ‘business blog’ could make or break your business.A blog can be amazing to help your business grow, but only if you do 3 crucial things....

November 10, 2020

Discount or added value. How to supersize your sales.

Have you ever found yourself offering discounts to drum up a bit more business? Especially around either quiet times in the year or to “take advantage of” seasonal events? While they may seem to work, let me suggest that they may harm rather than help both your business and your clients. Here's why....

August 22, 2020

What is a sales funnel?

The phrase ‘sales funnel’ is enough to send most of us off into a quiet corner with a meditation app. But I’m going to stop you right there and make you sit still on your yoga mat. Your business just isn’t going to get out there and transform lives if you don’t have your sales funnel written (or drawn) down. Think of a sales funnel as the road map to solving your tribes’ problems. Are you winging it and hoping they end up in the right place at the end of the journey? Or have you gi...

August 15, 2020

Free SEO keyword research tools for my website and blog

Having certain words or phrases on your website and blog helps the Google bots find your site when someone types those words or phrases into the search bar. It makes sense doesn’t it? But still there’s a heap of mystery, magic and out-right lies that are spread about having these keywords on your website. As I talked about in my blog ‘A quick guide to SEO in 2020’, being found by your tribe using Google searches takes more than just using a few scattered words throughout your site. ...

August 8, 2020

Using pain points in wellness copywriting

Copywriters are taught that a great way to identify with potential clients is to identify their pain points.  These are issues, problems or concerns specific to the group that you want to attract.  In fact, there’s a style of writing named just for this ‘PAS’ – Pain, Agitate, Solve. Traditional ‘PAS’ works like this: You identify their pain, give the pain a push (agitate) and then offer the solution to their pain.  Bingo.  You’ve made a connection with the ...

July 22, 2020

How to write blogs that drive clients through your sales funnel

Blogs are a great way to educate and inform your clients of what they need to know before they’re ready to engage with you. With this in mind, having blogs that cover off each section of your sales funnel is one way you can connect with clients at all stages of their journey with you. Driving them through the funnel!...

July 20, 2020

How do I connect with businesses so they refer clients to me?

A great source of referrals to your wellness business is … other wellness practitioners! Doctors, physiotherapists, dietitians, coaches, therapists. Each of us covers a different piece of our clients’ health jigsaw puzzle, so knowing who to refer to can really add value to our clients’ experience with us. Gone are the days where a quick email or flier stuck through the door would be enough to see referrals flowing in. This isn’t going to cut it, but many people still go ahead down t...

July 15, 2020

5 mistakes people make when setting up their website

Over the years I've seen many website mistakes being made. And written quite a few! (one day I'll count them up!). Here's the most common 5 website mistakes I see being made ... and how to avoid them!...

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