Get your ideal client numbers down
To really connect with your clients the first trick is to identify who you're talking to. I go into it a bit deeper in this blog about why everyone isn't your customer.
Some clients I work with first of all come up with 6-10 different types of ideal client. To many! Imagine having a conversation - a deep and meaningful one - with 6-10 different people at the same time. Your message gets diluted.
Trying to get your numbers down to 3-5 max (and I mean max!) makes your messaging stronger - it's not spread across so many groups which dilutes it.
Dividing those groups down might help focus your messaging to this group.
Here's an example:
Wow! All of a sudden your many different types of ideal clients with Type 2 Diabetes are a very tight group who have very specific needs which you can communicate to.
Find common ground
Another way to get your ideal client numbers down is to find a common ground between as many groups of ideal clients as you can.
For example, what problem to they have in common. What product or service fits their needs the best. How they access your business may be another thing they have in common.
Now speak to this common ground.
Sub-divide and conquer
Don't try and talk to all groups at the same time in all your communications.
Using blog categories can help you divide your messaging into smaller groups. And writing a couple of blogs a week, one for each group, can help grow your communication with these multiple ideal client groups.
"Segment" or divide up your email list to focus on your different ideal client groups and send them topics that are suitable for them.
This way your messaging to each client group keeps strong.
Time-share your ideal clients
Imagine you've got 3-5 groups of ideal clients. Does it mean you have to talk to them all at the same time?
One strategy that can work well is to have minor, generic conversations going on in the background, but for your main messaging to talk to one group at a time, for a certain period of time.
Divide your year into quarters. Choose one group that you're going to mainly target for each quarter. Really nail your connections with that group during their 4 months of the year, then take it to the background and focus on another.
Keen to learn more?
Of course where this all starts is pinning down who your ideal client is.
In my online course, Finding Your Voice, I lead you through 3 incredible workbooks to help you come up with a unique profile of who your ideal client is, what words they use to communicate with and where they hang out so you know what content they want to connect with you.